This is
DIGBY + FOX
You get a team built for results. Consultants, designers, and strategists who help you see clearly, think creatively, and grow commercially
Innovating Hospitality.
About Us
You’ve built something brilliant. Now it’s time to make it profitable, scalable, and unforgettable. Digby + Fox helps bold operators turn creative ideas into commercial wins.
You’ve built something brilliant. Now it’s time to make it profitable, scalable, and unforgettable. Digby + Fox helps bold operators turn creative ideas into commercial wins.
You’ve built something brilliant. Now it’s time to make it profitable, scalable, and unforgettable. Digby + Fox helps bold operators turn creative ideas into commercial wins.
Founder
Our mission is to turn creativity into commercial impact. We help hospitality brands design smarter spaces, run sharper operations, and build brands that keep guests coming back.
You have the vision. We help you bring it to life transforming spaces, experiences, and operations into moments guests never forget and brands never stop growing from
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Successful Openings
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Client Satisfaction
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Years of Experience
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Successful Openings
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Client Satisfaction
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Years of Experience
Featured Projects
Featured Projects
Explore
/ Services
001
Operational Clarity
Fractional leadership and systems engineered to scale your brand, grow margins, and remove the chaos from daily operations.
002
Design + Property
From concept to keys, your story is built to perform.
003
Profit by Design
Where creativity meets commercial. You bring the creativity. We’ll make it perform.
004
Experiential Journey
Designing experiences your guests feel, remember, and return for.
005
Brand + Strategy
A clear, actionable brand story that looks sharp, feels right, and performs in the real world.
001
Operational Clarity
Fractional leadership and systems engineered to scale your brand, grow margins, and remove the chaos from daily operations.
002
Design + Property
From concept to keys, your story is built to perform.
003
Profit by Design
Where creativity meets commercial. You bring the creativity. We’ll make it perform.
004
Experiential Journey
Designing experiences your guests feel, remember, and return for.
005
Brand + Strategy
A clear, actionable brand story that looks sharp, feels right, and performs in the real world.
001
Operational Clarity
Fractional leadership and systems engineered to scale your brand, grow margins, and remove the chaos from daily operations.
002
Design + Property
From concept to keys, your story is built to perform.
003
Profit by Design
Where creativity meets commercial. You bring the creativity. We’ll make it perform.
004
Experiential Journey
Designing experiences your guests feel, remember, and return for.
005
Brand + Strategy
A clear, actionable brand story that looks sharp, feels right, and performs in the real world.
What Our Clients Are Saying
"Gary loves hospitality. We were ambitious but stretched thin. Gary brought clarity, energy, and commercial focus that cut through the chaos. His approach turned ideas into structure and momentum into measurable growth. If you need someone who makes creativity perform, Gary’s the one you call."
Yishay Malkov
Managing Director Soho House UK + Europe
"Gary loves hospitality. We were ambitious but stretched thin. Gary brought clarity, energy, and commercial focus that cut through the chaos. His approach turned ideas into structure and momentum into measurable growth. If you need someone who makes creativity perform, Gary’s the one you call."
Yishay Malkov
Managing Director Soho House UK + Europe
"Gary loves hospitality. We were ambitious but stretched thin. Gary brought clarity, energy, and commercial focus that cut through the chaos. His approach turned ideas into structure and momentum into measurable growth. If you need someone who makes creativity perform, Gary’s the one you call."
Yishay Malkov
Managing Director Soho House UK + Europe
“We had the ambition and the ideas, but Gary brought the clarity and commercial focus we needed to make them work. He understands how to run great venues, build real brands, and create spaces that connect with people. His ability to cut through noise and focus on what matters most makes him an invaluable partner for any hospitality business ready to grow.”
Sue Walter
CEO The Roof Gardens
“We had the ambition and the ideas, but Gary brought the clarity and commercial focus we needed to make them work. He understands how to run great venues, build real brands, and create spaces that connect with people. His ability to cut through noise and focus on what matters most makes him an invaluable partner for any hospitality business ready to grow.”
Sue Walter
CEO The Roof Gardens
“We had the ambition and the ideas, but Gary brought the clarity and commercial focus we needed to make them work. He understands how to run great venues, build real brands, and create spaces that connect with people. His ability to cut through noise and focus on what matters most makes him an invaluable partner for any hospitality business ready to grow.”
Sue Walter
CEO The Roof Gardens
“We’ve worked alongside Gary through many chapters of hospitality. He’s consistently helped some of the industry’s strongest brands scale sustainably and become household names. His clarity and commercial mindset make him a rare operator, someone who truly bridges brand, operations, and technology. At TiPJAR, we’re proud to have his support. Gary immediately understood our mission and saw how our tipping and tronc technology could help operators perform better. He’s a genuine partner who helps ambitious brands turn innovation into impact.”
Dan Hawkie
COO TiPJAR
“We’ve worked alongside Gary through many chapters of hospitality. He’s consistently helped some of the industry’s strongest brands scale sustainably and become household names. His clarity and commercial mindset make him a rare operator, someone who truly bridges brand, operations, and technology. At TiPJAR, we’re proud to have his support. Gary immediately understood our mission and saw how our tipping and tronc technology could help operators perform better. He’s a genuine partner who helps ambitious brands turn innovation into impact.”
Dan Hawkie
COO TiPJAR
“We’ve worked alongside Gary through many chapters of hospitality. He’s consistently helped some of the industry’s strongest brands scale sustainably and become household names. His clarity and commercial mindset make him a rare operator, someone who truly bridges brand, operations, and technology. At TiPJAR, we’re proud to have his support. Gary immediately understood our mission and saw how our tipping and tronc technology could help operators perform better. He’s a genuine partner who helps ambitious brands turn innovation into impact.”
Dan Hawkie
COO TiPJAR
“We’ve worked with Gary for several years, and he’s become our go-to when hospitality challenges get complex. He brings a rare blend of commercial precision, operational depth, and genuine passion for the industry. When he steps in, things move. He gets to the heart of the challenge fast, builds momentum, and delivers measurable impact. Gary doesn’t just talk strategy, he turns it into results. A true operator who makes things happen.”
Dan Razavi
Director LeisureJobs
“We’ve worked with Gary for several years, and he’s become our go-to when hospitality challenges get complex. He brings a rare blend of commercial precision, operational depth, and genuine passion for the industry. When he steps in, things move. He gets to the heart of the challenge fast, builds momentum, and delivers measurable impact. Gary doesn’t just talk strategy, he turns it into results. A true operator who makes things happen.”
Dan Razavi
Director LeisureJobs
“We’ve worked with Gary for several years, and he’s become our go-to when hospitality challenges get complex. He brings a rare blend of commercial precision, operational depth, and genuine passion for the industry. When he steps in, things move. He gets to the heart of the challenge fast, builds momentum, and delivers measurable impact. Gary doesn’t just talk strategy, he turns it into results. A true operator who makes things happen.”
Dan Razavi
Director LeisureJobs
“We wanted to build spaces that weren’t just beautiful, but commercially sharp. Gary made that possible. Working with him is fast, focused, and always inspiring. He has a rare ability to turn brand strategy into spaces that truly perform creatively, operationally, and financially. Every project we’ve delivered together has been stronger because of his clarity and drive.”
Jamie Ponton
Operations Manager Caravan
“We wanted to build spaces that weren’t just beautiful, but commercially sharp. Gary made that possible. Working with him is fast, focused, and always inspiring. He has a rare ability to turn brand strategy into spaces that truly perform creatively, operationally, and financially. Every project we’ve delivered together has been stronger because of his clarity and drive.”
Jamie Ponton
Operations Manager Caravan
“We wanted to build spaces that weren’t just beautiful, but commercially sharp. Gary made that possible. Working with him is fast, focused, and always inspiring. He has a rare ability to turn brand strategy into spaces that truly perform creatively, operationally, and financially. Every project we’ve delivered together has been stronger because of his clarity and drive.”
Jamie Ponton
Operations Manager Caravan
“We wanted to create spaces that connected brand vision with real-world performance. Gary made that happen. From day one, working with Digby + Fox is energising and sharp. Gary brings a rare ability to link creative ambition with commercial intent, challenging teams to go bolder, think smarter, and deliver work that performs. Every design we’ve created together has been elevated by his clarity and strategic drive.”
Lucy Potter
Director Fox + Church Studio Design
“We wanted to create spaces that connected brand vision with real-world performance. Gary made that happen. From day one, working with Digby + Fox is energising and sharp. Gary brings a rare ability to link creative ambition with commercial intent, challenging teams to go bolder, think smarter, and deliver work that performs. Every design we’ve created together has been elevated by his clarity and strategic drive.”
Lucy Potter
Director Fox + Church Studio Design
“We wanted to create spaces that connected brand vision with real-world performance. Gary made that happen. From day one, working with Digby + Fox is energising and sharp. Gary brings a rare ability to link creative ambition with commercial intent, challenging teams to go bolder, think smarter, and deliver work that performs. Every design we’ve created together has been elevated by his clarity and strategic drive.”
Lucy Potter
Director Fox + Church Studio Design
“Working with Gary has been an exceptional experience. His passion for hospitality is matched only by his dedication to helping every business he supports truly thrive. What stands out most is how deeply he understands each brand he works with — their challenges, their ambitions, their culture. He brings focus, energy, and empathy in equal measure, and makes you feel like he’s part of your team from day one. Smart, funny, and brilliant at what he does, Gary is a true force for good in the hospitality industry.”
Matt Powell
Sixty Eight People
“Working with Gary has been an exceptional experience. His passion for hospitality is matched only by his dedication to helping every business he supports truly thrive. What stands out most is how deeply he understands each brand he works with — their challenges, their ambitions, their culture. He brings focus, energy, and empathy in equal measure, and makes you feel like he’s part of your team from day one. Smart, funny, and brilliant at what he does, Gary is a true force for good in the hospitality industry.”
Matt Powell
Sixty Eight People
“Working with Gary has been an exceptional experience. His passion for hospitality is matched only by his dedication to helping every business he supports truly thrive. What stands out most is how deeply he understands each brand he works with — their challenges, their ambitions, their culture. He brings focus, energy, and empathy in equal measure, and makes you feel like he’s part of your team from day one. Smart, funny, and brilliant at what he does, Gary is a true force for good in the hospitality industry.”
Matt Powell
Sixty Eight People
“Working with Gary has been truly transformational for our business. He brings a rare blend of commercial sharpness, operational depth, and the ability to unite teams around clear, actionable goals. Whether it’s scaling a concept, improving margins, or elevating guest experience, Gary doesn’t just advise — he builds momentum and delivers results. His integrity, pace, and strategic clarity have set a new benchmark for what great consultancy looks like in hospitality. He’s a partner you can trust to turn vision into performance.”
Andy Dempster
Country Director Bam Karaoke
“Working with Gary has been truly transformational for our business. He brings a rare blend of commercial sharpness, operational depth, and the ability to unite teams around clear, actionable goals. Whether it’s scaling a concept, improving margins, or elevating guest experience, Gary doesn’t just advise — he builds momentum and delivers results. His integrity, pace, and strategic clarity have set a new benchmark for what great consultancy looks like in hospitality. He’s a partner you can trust to turn vision into performance.”
Andy Dempster
Country Director Bam Karaoke
“Working with Gary has been truly transformational for our business. He brings a rare blend of commercial sharpness, operational depth, and the ability to unite teams around clear, actionable goals. Whether it’s scaling a concept, improving margins, or elevating guest experience, Gary doesn’t just advise — he builds momentum and delivers results. His integrity, pace, and strategic clarity have set a new benchmark for what great consultancy looks like in hospitality. He’s a partner you can trust to turn vision into performance.”
Andy Dempster
Country Director Bam Karaoke
“Gary saw potential in me when others didn’t. His belief, guidance, and leadership created opportunities that helped me grow in confidence and capability. He’s a genuine, professional leader with the rare ability to spot talent and bring out the best in people. I owe a great deal to Gary for recognising my passion and work ethic — a true great of the hospitality industry.”
Alex Girvan
Eat London
“Gary saw potential in me when others didn’t. His belief, guidance, and leadership created opportunities that helped me grow in confidence and capability. He’s a genuine, professional leader with the rare ability to spot talent and bring out the best in people. I owe a great deal to Gary for recognising my passion and work ethic — a true great of the hospitality industry.”
Alex Girvan
Eat London
“Gary saw potential in me when others didn’t. His belief, guidance, and leadership created opportunities that helped me grow in confidence and capability. He’s a genuine, professional leader with the rare ability to spot talent and bring out the best in people. I owe a great deal to Gary for recognising my passion and work ethic — a true great of the hospitality industry.”
Alex Girvan
Eat London
“I’ve had the pleasure of working with Gary for over a decade, and his professionalism, positivity, and dedication continue to stand out. He brings deep commitment to the hospitality industry — always learning, sharing, and helping others adapt to what’s next. Even in the toughest markets, Gary has a way of guiding conversations that inspire belief and remind everyone that progress is always possible. A true force of optimism and leadership in hospitality.”
Jemma Springle
Senior Partner Appetite4Recruitment
“I’ve had the pleasure of working with Gary for over a decade, and his professionalism, positivity, and dedication continue to stand out. He brings deep commitment to the hospitality industry — always learning, sharing, and helping others adapt to what’s next. Even in the toughest markets, Gary has a way of guiding conversations that inspire belief and remind everyone that progress is always possible. A true force of optimism and leadership in hospitality.”
Jemma Springle
Senior Partner Appetite4Recruitment
“I’ve had the pleasure of working with Gary for over a decade, and his professionalism, positivity, and dedication continue to stand out. He brings deep commitment to the hospitality industry — always learning, sharing, and helping others adapt to what’s next. Even in the toughest markets, Gary has a way of guiding conversations that inspire belief and remind everyone that progress is always possible. A true force of optimism and leadership in hospitality.”
Jemma Springle
Senior Partner Appetite4Recruitment
