Fractional Fixer
DIGBY + FOX
I step into hospitality businesses, find what's broken, and fix it. Not advice. Not a strategy deck. Hands on operational leadership that delivers commercial results.
Operator thinking. Commercial results.
About Us
You built something good. But the wheels are coming off. Margins are thinning, consistency is slipping, and you're spending more time firefighting than leading. That's where I come in.
You built something good. But the wheels are coming off. Margins are thinning, consistency is slipping, and you're spending more time firefighting than leading. That's where I come in.
You built something good. But the wheels are coming off. Margins are thinning, consistency is slipping, and you're spending more time firefighting than leading. That's where I come in.
Founder
I embed with hospitality operators to diagnose what's not working, fix it, and build the systems that stop it happening again. 25 years of doing this across restaurant groups, hotels, food halls, and multi site brands. I don't advise from the sidelines. I take the wheel.
You know what your business should feel like. I make the operations match the ambition. From a single site to a growing group, I work alongside your team until the job is done.
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Successful Openings
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Client Satisfaction
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Years of Experience
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Successful Openings
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Client Satisfaction
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Years of Experience
Trusted Clients
Trusted Clients
What
/ I FIX
001
Operations
I step in as your fractional operator. Diagnose the bottlenecks, fix the systems, get the team aligned, and build operations that scale without you holding everything together.
002
Openings + Builds
New site? Refurb? Rebrand? I manage the operational side of openings and property projects so they launch on time, on budget, and ready to trade from day one.
003
Commercial Performance
Menus, margins, covers, labour, waste. I find where the money is leaking and plug it. Then build the reporting and accountability so your team keeps it tight.
004
Guest Experience
If the experience isn't landing, nothing else matters. I audit the full guest journey and fix the gaps between what you promise and what you deliver.
005
Brand+Positioning
A sharp brand is a commercial tool, not a logo exercise. I help you clarify what you stand for, who you're for, and how every touchpoint reinforces that story.
001
Operations
I step in as your fractional operator. Diagnose the bottlenecks, fix the systems, get the team aligned, and build operations that scale without you holding everything together.
002
Openings + Builds
New site? Refurb? Rebrand? I manage the operational side of openings and property projects so they launch on time, on budget, and ready to trade from day one.
003
Commercial Performance
Menus, margins, covers, labour, waste. I find where the money is leaking and plug it. Then build the reporting and accountability so your team keeps it tight.
004
Guest Experience
If the experience isn't landing, nothing else matters. I audit the full guest journey and fix the gaps between what you promise and what you deliver.
005
Brand+Positioning
A sharp brand is a commercial tool, not a logo exercise. I help you clarify what you stand for, who you're for, and how every touchpoint reinforces that story.
001
Operations
I step in as your fractional operator. Diagnose the bottlenecks, fix the systems, get the team aligned, and build operations that scale without you holding everything together.
002
Openings + Builds
New site? Refurb? Rebrand? I manage the operational side of openings and property projects so they launch on time, on budget, and ready to trade from day one.
003
Commercial Performance
Menus, margins, covers, labour, waste. I find where the money is leaking and plug it. Then build the reporting and accountability so your team keeps it tight.
004
Guest Experience
If the experience isn't landing, nothing else matters. I audit the full guest journey and fix the gaps between what you promise and what you deliver.
005
Brand+Positioning
A sharp brand is a commercial tool, not a logo exercise. I help you clarify what you stand for, who you're for, and how every touchpoint reinforces that story.
What They Are Saying
"Gary loves hospitality. We were ambitious but stretched thin. Gary brought clarity, energy, and commercial focus that cut through the chaos. His approach turned ideas into structure and momentum into measurable growth. If you need someone who makes creativity perform, Gary’s the one you call."
Yishay Malkov
Managing Director Soho House UK + Europe
"Gary loves hospitality. We were ambitious but stretched thin. Gary brought clarity, energy, and commercial focus that cut through the chaos. His approach turned ideas into structure and momentum into measurable growth. If you need someone who makes creativity perform, Gary’s the one you call."
Yishay Malkov
Managing Director Soho House UK + Europe
"Gary loves hospitality. We were ambitious but stretched thin. Gary brought clarity, energy, and commercial focus that cut through the chaos. His approach turned ideas into structure and momentum into measurable growth. If you need someone who makes creativity perform, Gary’s the one you call."
Yishay Malkov
Managing Director Soho House UK + Europe
“We had the ambition and the ideas, but Gary brought the clarity and commercial focus we needed to make them work. He understands how to run great venues, build real brands, and create spaces that connect with people. His ability to cut through noise and focus on what matters most makes him an invaluable partner for any hospitality business ready to grow.”
Sue Walter
CEO The Roof Gardens
“We had the ambition and the ideas, but Gary brought the clarity and commercial focus we needed to make them work. He understands how to run great venues, build real brands, and create spaces that connect with people. His ability to cut through noise and focus on what matters most makes him an invaluable partner for any hospitality business ready to grow.”
Sue Walter
CEO The Roof Gardens
“We had the ambition and the ideas, but Gary brought the clarity and commercial focus we needed to make them work. He understands how to run great venues, build real brands, and create spaces that connect with people. His ability to cut through noise and focus on what matters most makes him an invaluable partner for any hospitality business ready to grow.”
Sue Walter
CEO The Roof Gardens
“We’ve worked alongside Gary through many chapters of hospitality. He’s consistently helped some of the industry’s strongest brands scale sustainably and become household names. His clarity and commercial mindset make him a rare operator, someone who truly bridges brand, operations, and technology. At TiPJAR, we’re proud to have his support. Gary immediately understood our mission and saw how our tipping and tronc technology could help operators perform better. He’s a genuine partner who helps ambitious brands turn innovation into impact.”
Dan Hawkie
COO TiPJAR
“We’ve worked alongside Gary through many chapters of hospitality. He’s consistently helped some of the industry’s strongest brands scale sustainably and become household names. His clarity and commercial mindset make him a rare operator, someone who truly bridges brand, operations, and technology. At TiPJAR, we’re proud to have his support. Gary immediately understood our mission and saw how our tipping and tronc technology could help operators perform better. He’s a genuine partner who helps ambitious brands turn innovation into impact.”
Dan Hawkie
COO TiPJAR
“We’ve worked alongside Gary through many chapters of hospitality. He’s consistently helped some of the industry’s strongest brands scale sustainably and become household names. His clarity and commercial mindset make him a rare operator, someone who truly bridges brand, operations, and technology. At TiPJAR, we’re proud to have his support. Gary immediately understood our mission and saw how our tipping and tronc technology could help operators perform better. He’s a genuine partner who helps ambitious brands turn innovation into impact.”
Dan Hawkie
COO TiPJAR
“We’ve worked with Gary for several years, and he’s become our go-to when hospitality challenges get complex. He brings a rare blend of commercial precision, operational depth, and genuine passion for the industry. When he steps in, things move. He gets to the heart of the challenge fast, builds momentum, and delivers measurable impact. Gary doesn’t just talk strategy, he turns it into results. A true operator who makes things happen.”
Dan Razavi
Director LeisureJobs
“We’ve worked with Gary for several years, and he’s become our go-to when hospitality challenges get complex. He brings a rare blend of commercial precision, operational depth, and genuine passion for the industry. When he steps in, things move. He gets to the heart of the challenge fast, builds momentum, and delivers measurable impact. Gary doesn’t just talk strategy, he turns it into results. A true operator who makes things happen.”
Dan Razavi
Director LeisureJobs
“We’ve worked with Gary for several years, and he’s become our go-to when hospitality challenges get complex. He brings a rare blend of commercial precision, operational depth, and genuine passion for the industry. When he steps in, things move. He gets to the heart of the challenge fast, builds momentum, and delivers measurable impact. Gary doesn’t just talk strategy, he turns it into results. A true operator who makes things happen.”
Dan Razavi
Director LeisureJobs
“We wanted to build spaces that weren’t just beautiful, but commercially sharp. Gary made that possible. Working with him is fast, focused, and always inspiring. He has a rare ability to turn brand strategy into spaces that truly perform creatively, operationally, and financially. Every project we’ve delivered together has been stronger because of his clarity and drive.”
Jamie Ponton
Operations Manager Caravan
“We wanted to build spaces that weren’t just beautiful, but commercially sharp. Gary made that possible. Working with him is fast, focused, and always inspiring. He has a rare ability to turn brand strategy into spaces that truly perform creatively, operationally, and financially. Every project we’ve delivered together has been stronger because of his clarity and drive.”
Jamie Ponton
Operations Manager Caravan
“We wanted to build spaces that weren’t just beautiful, but commercially sharp. Gary made that possible. Working with him is fast, focused, and always inspiring. He has a rare ability to turn brand strategy into spaces that truly perform creatively, operationally, and financially. Every project we’ve delivered together has been stronger because of his clarity and drive.”
Jamie Ponton
Operations Manager Caravan
“We wanted to create spaces that connected brand vision with real-world performance. Gary made that happen. From day one, working with Digby + Fox is energising and sharp. Gary brings a rare ability to link creative ambition with commercial intent, challenging teams to go bolder, think smarter, and deliver work that performs. Every design we’ve created together has been elevated by his clarity and strategic drive.”
Lucy Potter
Director Fox + Church Studio Design
“We wanted to create spaces that connected brand vision with real-world performance. Gary made that happen. From day one, working with Digby + Fox is energising and sharp. Gary brings a rare ability to link creative ambition with commercial intent, challenging teams to go bolder, think smarter, and deliver work that performs. Every design we’ve created together has been elevated by his clarity and strategic drive.”
Lucy Potter
Director Fox + Church Studio Design
“We wanted to create spaces that connected brand vision with real-world performance. Gary made that happen. From day one, working with Digby + Fox is energising and sharp. Gary brings a rare ability to link creative ambition with commercial intent, challenging teams to go bolder, think smarter, and deliver work that performs. Every design we’ve created together has been elevated by his clarity and strategic drive.”
Lucy Potter
Director Fox + Church Studio Design
“Working with Gary has been an exceptional experience. His passion for hospitality is matched only by his dedication to helping every business he supports truly thrive. What stands out most is how deeply he understands each brand he works with — their challenges, their ambitions, their culture. He brings focus, energy, and empathy in equal measure, and makes you feel like he’s part of your team from day one. Smart, funny, and brilliant at what he does, Gary is a true force for good in the hospitality industry.”
Matt Powell
Sixty Eight People
“Working with Gary has been an exceptional experience. His passion for hospitality is matched only by his dedication to helping every business he supports truly thrive. What stands out most is how deeply he understands each brand he works with — their challenges, their ambitions, their culture. He brings focus, energy, and empathy in equal measure, and makes you feel like he’s part of your team from day one. Smart, funny, and brilliant at what he does, Gary is a true force for good in the hospitality industry.”
Matt Powell
Sixty Eight People
“Working with Gary has been an exceptional experience. His passion for hospitality is matched only by his dedication to helping every business he supports truly thrive. What stands out most is how deeply he understands each brand he works with — their challenges, their ambitions, their culture. He brings focus, energy, and empathy in equal measure, and makes you feel like he’s part of your team from day one. Smart, funny, and brilliant at what he does, Gary is a true force for good in the hospitality industry.”
Matt Powell
Sixty Eight People
“Working with Gary has been truly transformational for our business. He brings a rare blend of commercial sharpness, operational depth, and the ability to unite teams around clear, actionable goals. Whether it’s scaling a concept, improving margins, or elevating guest experience, Gary doesn’t just advise — he builds momentum and delivers results. His integrity, pace, and strategic clarity have set a new benchmark for what great consultancy looks like in hospitality. He’s a partner you can trust to turn vision into performance.”
Andy Dempster
Country Director Bam Karaoke
“Working with Gary has been truly transformational for our business. He brings a rare blend of commercial sharpness, operational depth, and the ability to unite teams around clear, actionable goals. Whether it’s scaling a concept, improving margins, or elevating guest experience, Gary doesn’t just advise — he builds momentum and delivers results. His integrity, pace, and strategic clarity have set a new benchmark for what great consultancy looks like in hospitality. He’s a partner you can trust to turn vision into performance.”
Andy Dempster
Country Director Bam Karaoke
“Working with Gary has been truly transformational for our business. He brings a rare blend of commercial sharpness, operational depth, and the ability to unite teams around clear, actionable goals. Whether it’s scaling a concept, improving margins, or elevating guest experience, Gary doesn’t just advise — he builds momentum and delivers results. His integrity, pace, and strategic clarity have set a new benchmark for what great consultancy looks like in hospitality. He’s a partner you can trust to turn vision into performance.”
Andy Dempster
Country Director Bam Karaoke
“Gary saw potential in me when others didn’t. His belief, guidance, and leadership created opportunities that helped me grow in confidence and capability. He’s a genuine, professional leader with the rare ability to spot talent and bring out the best in people. I owe a great deal to Gary for recognising my passion and work ethic — a true great of the hospitality industry.”
Alex Girvan
Eat London
“Gary saw potential in me when others didn’t. His belief, guidance, and leadership created opportunities that helped me grow in confidence and capability. He’s a genuine, professional leader with the rare ability to spot talent and bring out the best in people. I owe a great deal to Gary for recognising my passion and work ethic — a true great of the hospitality industry.”
Alex Girvan
Eat London
“Gary saw potential in me when others didn’t. His belief, guidance, and leadership created opportunities that helped me grow in confidence and capability. He’s a genuine, professional leader with the rare ability to spot talent and bring out the best in people. I owe a great deal to Gary for recognising my passion and work ethic — a true great of the hospitality industry.”
Alex Girvan
Eat London
“I’ve had the pleasure of working with Gary for over a decade, and his professionalism, positivity, and dedication continue to stand out. He brings deep commitment to the hospitality industry — always learning, sharing, and helping others adapt to what’s next. Even in the toughest markets, Gary has a way of guiding conversations that inspire belief and remind everyone that progress is always possible. A true force of optimism and leadership in hospitality.”
Jemma Springle
Senior Partner Appetite4Recruitment
“I’ve had the pleasure of working with Gary for over a decade, and his professionalism, positivity, and dedication continue to stand out. He brings deep commitment to the hospitality industry — always learning, sharing, and helping others adapt to what’s next. Even in the toughest markets, Gary has a way of guiding conversations that inspire belief and remind everyone that progress is always possible. A true force of optimism and leadership in hospitality.”
Jemma Springle
Senior Partner Appetite4Recruitment
“I’ve had the pleasure of working with Gary for over a decade, and his professionalism, positivity, and dedication continue to stand out. He brings deep commitment to the hospitality industry — always learning, sharing, and helping others adapt to what’s next. Even in the toughest markets, Gary has a way of guiding conversations that inspire belief and remind everyone that progress is always possible. A true force of optimism and leadership in hospitality.”
Jemma Springle
Senior Partner Appetite4Recruitment
