This is
We are a collective of consultants, designers, and strategists who bring clarity, spark creativity, and drive commercial growth.
Innovating Hospitality.
About Us
Digby + Fox teams up with bold operators and brand leaders to build hospitality that wins commercially and excites creatively.
Digby + Fox teams up with bold operators and brand leaders to build hospitality that wins commercially and excites creatively.
Digby + Fox teams up with bold operators and brand leaders to build hospitality that wins commercially and excites creatively.
Founder
Our mission is to help hospitality brands create memorable experiences, drive revenue, and build lasting loyalty through strategic design, operational excellence, and brand expertise.
Our vision is to be the trusted partner for hospitality brands, transforming spaces, experiences, and operations into unforgettable moments that build loyalty and drive growth.
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Successful Openings
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Client Satisfaction
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Years of Experience
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Successful Openings
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Client Satisfaction
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Years of Experience
Featured Projects
Featured Projects
Explore
/ Services
001
F&B Consulting
Menus, models, and guest experiences that drive revenue and build brand loyalty.
002
Operations
003
Experiential Journey
004
Brand Strategy
005
Design + Property
006
Branding
001
F&B Consulting
Menus, models, and guest experiences that drive revenue and build brand loyalty.
002
Operations
003
Experiential Journey
004
Brand Strategy
005
Design + Property
006
Branding
001
F&B Consulting
Menus, models, and guest experiences that drive revenue and build brand loyalty.
002
Operations
003
Experiential Journey
004
Brand Strategy
005
Design + Property
006
Branding
What Our Clients Are Saying
Gary loves hospitality. He brings rare clarity to chaos, combining operational depth with bold commercial thinking. Whether he's scaling, unlocking revenue,reimagining guest experience or developing people, Gary delivers impact fast. He's a hands-on, roll-up-your-sleeves partner that gets results. If you're looking to grow, pivot or sharpen your offer – Gary’s the one you call.
Yishay Malkov
Managing Director Soho House UK + Europe
Gary loves hospitality. He brings rare clarity to chaos, combining operational depth with bold commercial thinking. Whether he's scaling, unlocking revenue,reimagining guest experience or developing people, Gary delivers impact fast. He's a hands-on, roll-up-your-sleeves partner that gets results. If you're looking to grow, pivot or sharpen your offer – Gary’s the one you call.
Yishay Malkov
Managing Director Soho House UK + Europe
Gary loves hospitality. He brings rare clarity to chaos, combining operational depth with bold commercial thinking. Whether he's scaling, unlocking revenue,reimagining guest experience or developing people, Gary delivers impact fast. He's a hands-on, roll-up-your-sleeves partner that gets results. If you're looking to grow, pivot or sharpen your offer – Gary’s the one you call.
Yishay Malkov
Managing Director Soho House UK + Europe
“Gary brings a level of clarity and commercial acuity that’s rare in hospitality. He understands not just how to run great venues, but how to build brands, lead teams, and create spaces that genuinely connect with people. His instincts are spot on, and his ability to cut through noise and focus on what really matters makes him an invaluable partner for any ambitious business.”
Sue Walter
CEO The Roof Gardens
“Gary brings a level of clarity and commercial acuity that’s rare in hospitality. He understands not just how to run great venues, but how to build brands, lead teams, and create spaces that genuinely connect with people. His instincts are spot on, and his ability to cut through noise and focus on what really matters makes him an invaluable partner for any ambitious business.”
Sue Walter
CEO The Roof Gardens
“Gary brings a level of clarity and commercial acuity that’s rare in hospitality. He understands not just how to run great venues, but how to build brands, lead teams, and create spaces that genuinely connect with people. His instincts are spot on, and his ability to cut through noise and focus on what really matters makes him an invaluable partner for any ambitious business.”
Sue Walter
CEO The Roof Gardens
I've known Gary for a long time, and together we've seen the many ups and downs of the hospitality world. Gary has always worked with the very best brands, helping to scale them and turn them into household names. His work with Coppa Club is just one example of his ability to deliver exceptional results with smart, sustainable strategies. Gary is someone who truly knows his stuff. He has a sharp eye for the right tech and operational solutions that actually move the needle. That’s why we’re so proud to have his support at TiPJAR. He understands the value of what we’re doing, and recognises that when it comes to tipping and tronc solutions, TiPJAR is best in class.
Dan Hawkie
COO TiPJAR
I've known Gary for a long time, and together we've seen the many ups and downs of the hospitality world. Gary has always worked with the very best brands, helping to scale them and turn them into household names. His work with Coppa Club is just one example of his ability to deliver exceptional results with smart, sustainable strategies. Gary is someone who truly knows his stuff. He has a sharp eye for the right tech and operational solutions that actually move the needle. That’s why we’re so proud to have his support at TiPJAR. He understands the value of what we’re doing, and recognises that when it comes to tipping and tronc solutions, TiPJAR is best in class.
Dan Hawkie
COO TiPJAR
I've known Gary for a long time, and together we've seen the many ups and downs of the hospitality world. Gary has always worked with the very best brands, helping to scale them and turn them into household names. His work with Coppa Club is just one example of his ability to deliver exceptional results with smart, sustainable strategies. Gary is someone who truly knows his stuff. He has a sharp eye for the right tech and operational solutions that actually move the needle. That’s why we’re so proud to have his support at TiPJAR. He understands the value of what we’re doing, and recognises that when it comes to tipping and tronc solutions, TiPJAR is best in class.
Dan Hawkie
COO TiPJAR
Having worked with Gary for multiple years now, it’s become apparent that he’s one of the sharpest hospitality minds out there. He brings a rare blend of commercial precision, operational depth, and genuine passion for the industry. Whether he’s leading a turnaround, scaling a brand, or advising founders, Gary gets to the heart of the challenge fast — and always delivers action with impact. He doesn’t just talk strategy, he builds momentum. A true operator who makes things happen.
Dan Razavi
Director LeisureJobs
Having worked with Gary for multiple years now, it’s become apparent that he’s one of the sharpest hospitality minds out there. He brings a rare blend of commercial precision, operational depth, and genuine passion for the industry. Whether he’s leading a turnaround, scaling a brand, or advising founders, Gary gets to the heart of the challenge fast — and always delivers action with impact. He doesn’t just talk strategy, he builds momentum. A true operator who makes things happen.
Dan Razavi
Director LeisureJobs
Having worked with Gary for multiple years now, it’s become apparent that he’s one of the sharpest hospitality minds out there. He brings a rare blend of commercial precision, operational depth, and genuine passion for the industry. Whether he’s leading a turnaround, scaling a brand, or advising founders, Gary gets to the heart of the challenge fast — and always delivers action with impact. He doesn’t just talk strategy, he builds momentum. A true operator who makes things happen.
Dan Razavi
Director LeisureJobs
“Working with Gary is fast, focused, and always inspiring. He’s got a rare ability to translate brand strategy into spaces that actually work — commercially and creatively. He pushes for bold ideas, sharp execution, and never settles for safe. Every project we’ve collaborated on has been stronger because of his input.”
Jamie Ponton
Operations Manager Caravan
“Working with Gary is fast, focused, and always inspiring. He’s got a rare ability to translate brand strategy into spaces that actually work — commercially and creatively. He pushes for bold ideas, sharp execution, and never settles for safe. Every project we’ve collaborated on has been stronger because of his input.”
Jamie Ponton
Operations Manager Caravan
“Working with Gary is fast, focused, and always inspiring. He’s got a rare ability to translate brand strategy into spaces that actually work — commercially and creatively. He pushes for bold ideas, sharp execution, and never settles for safe. Every project we’ve collaborated on has been stronger because of his input.”
Jamie Ponton
Operations Manager Caravan
"Working with Gary through Digby + Fox is energising and sharp from day one. He has a unique ability to connect brand thinking with real-world spaces that drive both experience and profit. He challenges you to go bolder, think smarter, and deliver with intent. Every design we’ve created together has been elevated by his strategic input."
Lucy Potter
Director Fox + Church Studio Design
"Working with Gary through Digby + Fox is energising and sharp from day one. He has a unique ability to connect brand thinking with real-world spaces that drive both experience and profit. He challenges you to go bolder, think smarter, and deliver with intent. Every design we’ve created together has been elevated by his strategic input."
Lucy Potter
Director Fox + Church Studio Design
"Working with Gary through Digby + Fox is energising and sharp from day one. He has a unique ability to connect brand thinking with real-world spaces that drive both experience and profit. He challenges you to go bolder, think smarter, and deliver with intent. Every design we’ve created together has been elevated by his strategic input."
Lucy Potter
Director Fox + Church Studio Design
“Working with Gary has been a truly great experience. It is clear he is both passionate about the hospitality industry and dedicated to seeing the businesses he works for thrive. This is echoed into our experience working with him as a client - his dedication to understanding the businesses he consults for and works with and ensuring that we get that same experience is next level. Add into the mix that he is smart, funny and brilliant at what he does, this man is a true force for good in the hospitality industry. ”
Matt Powell
Sixty Eight People
“Working with Gary has been a truly great experience. It is clear he is both passionate about the hospitality industry and dedicated to seeing the businesses he works for thrive. This is echoed into our experience working with him as a client - his dedication to understanding the businesses he consults for and works with and ensuring that we get that same experience is next level. Add into the mix that he is smart, funny and brilliant at what he does, this man is a true force for good in the hospitality industry. ”
Matt Powell
Sixty Eight People
“Working with Gary has been a truly great experience. It is clear he is both passionate about the hospitality industry and dedicated to seeing the businesses he works for thrive. This is echoed into our experience working with him as a client - his dedication to understanding the businesses he consults for and works with and ensuring that we get that same experience is next level. Add into the mix that he is smart, funny and brilliant at what he does, this man is a true force for good in the hospitality industry. ”
Matt Powell
Sixty Eight People
"Working with Gary Digby has been nothing short of transformational. He brings a rare mix of commercial sharpness, deep operational insight, and the ability to galvanise teams around clear, actionable goals. Whether it's scaling a concept, improving margins, or refining guest experience, Gary doesn't just advise—he delivers. His integrity, pace, and strategic thinking set a new standard in hospitality consultancy. I wouldn't hesitate to recommend him."
Andy Dempster
Country Director Bam Karaoke
"Working with Gary Digby has been nothing short of transformational. He brings a rare mix of commercial sharpness, deep operational insight, and the ability to galvanise teams around clear, actionable goals. Whether it's scaling a concept, improving margins, or refining guest experience, Gary doesn't just advise—he delivers. His integrity, pace, and strategic thinking set a new standard in hospitality consultancy. I wouldn't hesitate to recommend him."
Andy Dempster
Country Director Bam Karaoke
"Working with Gary Digby has been nothing short of transformational. He brings a rare mix of commercial sharpness, deep operational insight, and the ability to galvanise teams around clear, actionable goals. Whether it's scaling a concept, improving margins, or refining guest experience, Gary doesn't just advise—he delivers. His integrity, pace, and strategic thinking set a new standard in hospitality consultancy. I wouldn't hesitate to recommend him."
Andy Dempster
Country Director Bam Karaoke
Highly recommend Gary, he is truly a genuine, professional leader with excellent skills. I owe a lot to Gary for noticing my work ethic and passion when nobody else would! A true great of the industry.
Alex Girvan
Eat London
Highly recommend Gary, he is truly a genuine, professional leader with excellent skills. I owe a lot to Gary for noticing my work ethic and passion when nobody else would! A true great of the industry.
Alex Girvan
Eat London
Highly recommend Gary, he is truly a genuine, professional leader with excellent skills. I owe a lot to Gary for noticing my work ethic and passion when nobody else would! A true great of the industry.
Alex Girvan
Eat London
“I've had the pleasure of working with Gary for over 10 years. His professionalism, dedication, and unwavering positivity are truly outstanding. Gary's deep commitment to the hospitality industry and his eagerness to stay on top of trends—while consistently sharing insights and encouragement across his network—are genuinely inspirational. Even in a tough market, Gary remains a beacon of optimism, guiding conversations in a way that empowers others and reminds us that there is always light at the end of the tunnel.”
Jemma Springle
Senior Partner Appetite4Recruitment
“I've had the pleasure of working with Gary for over 10 years. His professionalism, dedication, and unwavering positivity are truly outstanding. Gary's deep commitment to the hospitality industry and his eagerness to stay on top of trends—while consistently sharing insights and encouragement across his network—are genuinely inspirational. Even in a tough market, Gary remains a beacon of optimism, guiding conversations in a way that empowers others and reminds us that there is always light at the end of the tunnel.”
Jemma Springle
Senior Partner Appetite4Recruitment
“I've had the pleasure of working with Gary for over 10 years. His professionalism, dedication, and unwavering positivity are truly outstanding. Gary's deep commitment to the hospitality industry and his eagerness to stay on top of trends—while consistently sharing insights and encouragement across his network—are genuinely inspirational. Even in a tough market, Gary remains a beacon of optimism, guiding conversations in a way that empowers others and reminds us that there is always light at the end of the tunnel.”
Jemma Springle
Senior Partner Appetite4Recruitment
