Hospitality deserves better thinking.
Too many great ideas fall short.
Concepts launch without strategy. Venues underperform because of weak operations, unclear branding, or outdated guest experiences.
You’ve probably seen it happen or lived it.
That’s why Digby + Fox exists.
After two decades leading hospitality across the UK and Europe, Gary Digby built a new kind of consultancy one that thinks like an operator, not an agency.
He’s opened, scaled, and revived brands that don’t just look good, but perform. £25M+ in revenue delivered. 30+ successful launches. Consistent commercial uplift across food halls, restaurants, and multi-site groups.
Today, Digby + Fox brings together a collective of operators, designers, and strategists who help you rethink your food and beverage strategy, sharpen your operations, and craft experiences guests remember and return for.
This isn’t agency thinking.
It’s operator thinking, powered by commercial clarity and creative spark.
THE PLAN
1. Diagnose
We find the real blockers. Profit leaks, operational gaps, and brand inconsistencies that hold you back.
2. Design
We build the structure, systems, and strategy that bring everything into alignment from P&L to plate presentation.
3. Deliver
We embed the team, tools, and creative thinking to make it real. Opening, scaling, and optimising for measurable performance.
You stay focused on the vision.
We make it perform.
THE TRANSFORMATION
When your brand has clarity, everything changes.
Your systems flow.
Your people perform.
Your spaces come alive with purpose.
Your numbers finally reflect your effort.
You’ll stop firefighting and start scaling.
Your guests will notice. Your investors will too.
That’s what happens when creativity and commercial clarity meet.
Hospitality deserves better thinking.
Too many great ideas fall short.
Concepts launch without strategy. Venues underperform because of weak operations, unclear branding, or outdated guest experiences.
You’ve probably seen it happen or lived it.
That’s why Digby + Fox exists.
After two decades leading hospitality across the UK and Europe, Gary Digby built a new kind of consultancy one that thinks like an operator, not an agency.
He’s opened, scaled, and revived brands that don’t just look good, but perform. £25M+ in revenue delivered. 30+ successful launches. Consistent commercial uplift across food halls, restaurants, and multi-site groups.
Today, Digby + Fox brings together a collective of operators, designers, and strategists who help you rethink your food and beverage strategy, sharpen your operations, and craft experiences guests remember and return for.
This isn’t agency thinking.
It’s operator thinking, powered by commercial clarity and creative spark.
THE PLAN
1. Diagnose
We find the real blockers. Profit leaks, operational gaps, and brand inconsistencies that hold you back.
2. Design
We build the structure, systems, and strategy that bring everything into alignment from P&L to plate presentation.
3. Deliver
We embed the team, tools, and creative thinking to make it real. Opening, scaling, and optimising for measurable performance.
You stay focused on the vision.
We make it perform.
THE TRANSFORMATION
When your brand has clarity, everything changes.
Your systems flow.
Your people perform.
Your spaces come alive with purpose.
Your numbers finally reflect your effort.
You’ll stop firefighting and start scaling.
Your guests will notice. Your investors will too.
That’s what happens when creativity and commercial clarity meet.
